Whatrole does the Internet play in tourism?

ax_007 · 发表于 2004-11-30 18:26:00

Question         Hello.I am looking for information on the role the Internet plays in the tourism industry.What percentage of travelers (preferably from North America or the USA) use the Internet before planning a trip or selecting a destination?And, what are the potential travelers doing online? Examples might possibly include looking at pictures of the area, reading reviews/travelogs, booking reservations online, communicating with people in the area and more.  I don't mind what activities are listed but I do need a percentage break-down.All answers must be accompanied with the reputable source that they were taken from.Example:  According to the Hospitality Association of American, xx percent of all travelers use the Internet as part of their trip-planning process.  The most common trip-related things they do online include:    -  dsafds  dsadsfdsafdsaf fdsa dsaf    -  fdf dsfs dfds fsd ds ds    -  sdssaf  fdsa dsaf  fssfdfs     Answer       Subject: Re: What role does the Internet play in tourism? Answered By: bobbie7-ga on 08 Nov 2004 10:44 PST Rated:     From the Travel Industry Association of America: September 2004:“Nearly 64 million online travelers—30 percent of the U.S. adult population—used the Internet in the past year to get travel and destination information. Of that group, 44.6 million actually booked at least one travel service or product online in the past year.”“The number of Americans using the Internet for travel planning remains stable at 63.8 million.”(. . .)“45 million people—nearly three-quarters of all online travel planners—booked travel over the Internet in the past year, up nearly six percent from one year ago. And the number of online bookers doing all of their travel booking online continues to grow, with 40 percent now doing so, versus 29 percent a year ago.”(. . .) “Airline tickets continued to be the most frequently purchased travel products online, reported by 82 percent of all online travel bookers, up from 75 percent in 2003. This was followed by accommodations at 67 percent and rental cars/RVs at 40 percent. Compared to a year ago, there was also notable growth in online travel bookers purchasing travel packages (16% vs. 12%) and tickets for tours or excursions (11% vs. 4%). Online travel bookers spent an average of $2,700 in online travel purchases in the past year, up from $2,600 the previous year.”Travel Industry Association of America: September 2004 <A href="http://www.tia.org/Press/pressrec.asp?Item=346">http://www.tia.org/Press/pressrec.asp?Item=346</A> ========================================== From the Travel Industry Association of America: January 2004:According to the Travel Industry Association of America’s (TIA) Travelers’ Use of the Internet study, “more than 64 million online travelers—-30 percent of the U.S. adult population—-used the Internet last year to get information on destinations or to check prices or schedules. Of that group, 42.2 million actually booked travel online during 2003.”(. . .)“In 2003, over 42 million people—-or two-thirds of all online travel planners—-booked travel using the Internet, up 8 percent from 2002. And the number of online bookers doing all of their travel booking online continues to grow, with 29 percent now doing so, versus 23 percent in 2002.”(. . .)“Airline tickets continued to be the most frequently purchased travel products online, reported by 75 percent of all online travel bookers. This was followed closely by accommodations at 71 percent, a dramatic increase from 57 percent in 2002. Rental cars were the third most popular travel service or product booked online (43%). Online travel bookers spend an average of $2,600 online in a year, up from $2,300 in 2002.”(. . .)“Over 35 million online travelers have signed up with a travel supplier website or online travel service to receive e-mail offers and promotions. In addition, 10 million have been influenced by an e-mail promotion to actually take a trip they otherwise would not have taken.”Travel Industry Association of America: January 2004 <A href="http://www.tia.org/Press/pressrec.asp?Item=312">http://www.tia.org/Press/pressrec.asp?Item=312</A> ========================================== According to independent research conducted by Feedback Research, a division of the Claria Corp. of Redwood City, “… consumers are searching online for their hotel, airline and car rental needs with 82 percent preferring to make travel arrangements online and 59 percent of total survey respondents citing they had purchased travel online in the past 90 days.”Percentages:- “67 % made their purchases at either a travel aggregator site such as Expedia, Orbitz or Travelocity or a specific airline site.”- “78% of survey respondents who purchased from a travel aggregator site typically preferred to go there first when they begin researching travel arrangements;- “50% of respondents who ultimately purchased from an airline site typically preferred to go to an airline site first when they begin researching travel arrangements while 41 percent preferred to go to a travel aggregator site first.”- “Of those loyal respondents who repeatedly purchase from 1 or 2 favorite travel aggregator sites, 82 percent reported doing so because of "good price"; 30 percent because of "good packages."- “The average number of sites viewed per user was 2.62 and the average user came back to the travel category 11.49 times during the research period.”Of total respondents who travel for business:- “24% usually book their travel within 1 week in advance on an airline site; while 78%  of total respondents who travel for leisure usually book their travel on an airline site 3 or more weeks in advance.”San Jose Business Journal: August 2004 <A href="http://sanjose.bizjournals.com/sanjose/stories/2004/08/16/daily16.html">http://sanjose.bizjournals.com/sanjose/stories/2004/08/16/daily16.html</A> ========================================== According to Nielsen//NetRatings, “travelers do a lot of comparison shopping when making travel arrangements.”  During September-November 2003, “46 percent of Expedia visitors also went to Travelocity and 44 percent went to Orbitz; 50 percent of Travelocity's audience also browsed Orbitz and 59 percent browsed Expedia; 56 percent of Orbitz's visitors also surfed Expedia and 50 percent also surfed Travelocity.”Other findings:“The unique audience for travel sites from home and work grew by 27 percent — from 47.8 million in November 2002 to 60.4 million in November 2003.”!“The time spent per person at travel sites was 37 minutes and 23 seconds (also from home and work) in the U.S. during November 2003, up from 36 minutes for the same period in 2002.”“The number of online ad impressions in the travel category jumped 11 percent from 2002 to 2003 while total number of impressions in the Online Ad Universe rose just 4 percent. During 2003, 25 percent of all online ad impressions placed by travel sites were pop-ups and pop-unders, while these types of ads comprised just 6 percent of the Online Ad Universe as a whole in 2003.”Visitors to Travel Agency Sites by Age, U.S. December 2003 18-24    11.30% 25-34    19.11% 35-44    23.64% 45-54    23.48% 55+        22.48% Source: Hitwise ClikZ Stats <A href="http://www.clickz.com/stats/markets/travel/article.php/3304691">http://www.clickz.com/stats/markets/travel/article.php/3304691</A> ========================================== From CNN Travel: February 15, 2004According to Susan Steinbrink, who wrote a  report for PhoCusWright Inc., the company supplies the travel and tourism industry with research and forecasts, “23% of U.S. corporate travel bookings are now made online. That means about $18.8 billion worth of air, car rental and hotel industry revenue came from bookings made via on-line sites operated by the suppliers themselves or on sites such as those run by Orbitz, Expedia, Travelocity and other travel bookers.”CNN Travel: February 15, 2004 <A href="http://www.cnn.com/2004/TRAVEL/02/15/biz.trav.online.bookings.reut/">http://www.cnn.com/2004/TRAVEL/02/15/biz.trav.online.bookings.reut/</A> ==========================================August 24, 2004According to an new Orbitz national survey of travelers with internet access:“(91%) want to comparison shop multiple hotel brands when booking a hotel.”“According to the Orbitz Hotel Survey, conducted online by Harris Interactive, nearly half of consumers (49%) believe web sites like Orbitz offer the lowest hotel rates more than calling hotels directly (25%) or using hotel websites (22%) do.”“Online travelers (43%) anticipate using third-party sites like Orbitz most frequently for hotel reservations than calling a hotel directly (40%) or using hotel websites (35%).”“Consumers turn to sites like Orbitz when booking hotel rooms. Besides price, the majority (65%) of travelers look for the ability to search for hotels near a specific address, and another 33 percent value the ability to search for hotels by specific amenities such as a pool or fitness center.” Orbitz Pressroom: August 24, 2004 <A href="http://pressroom.orbitz.com/ReleaseDetail.cfm?ReleaseID=142119">http://pressroom.orbitz.com/ReleaseDetail.cfm?ReleaseID=142119</A> I hope this is helpful.Best regards, Bobbie7［此帖子已被 ax_007 在 2004-11-30 18:46:03 编辑过］

沙漠 · 发表于 2004-11-30 21:06:00

晕，能不能发中文的啊？

		自动登录	找回密码
密码			立即注册